Ford Employee Pricing is available until September 30 at Ducharme Motors. All customers can come in and enjoy solid discounts from the MRSP based on guidelines set out for Ford employees who are purchasing vehicles.
Employee pricing is a selling strategy launched in 2005 by the auto industry. This marketing strategy attracts customers by using the discounted prices that auto industry employees pay for new cars rather than the sticker price. The program was first offered by General Motors and quickly followed by Ford and some local dealerships. While 2005 was the biggest year for the promotion, it has been used to stimulate sales such as during the automotive industry crisis of 2008.
The wildly successful program allows consumers to see into the sometimes mysterious auto industry and avoid price haggling. Today’s savvy customers have knowledge of pricing and deals prior to entering the show room and they know what the best price is because of internet access and reliable pricing services. Dealers often put lucrative and complicated deals on the table and consumers have to sift through the offers to see what is right for them. Employee pricing makes it simple.
According to TV ads and website, the world’s first employee pricing program for customers was instituted by The Brick, a Canadian furniture store. The auto industry popularized the program and fine tuned the strategy. Since then, other businesses have used the campaign such as the Royal Bank to compete in a competitive mortgage environment. The Royal Bank offers employee pricing to home buyers.
Car dealers embrace the Employee Pricing Program as the discounted prices do not have a significant impact on profits, as the margins are recovered with higher sales and better contribution to fixed costs.
Remember, employee pricing now until September 30: You Pay What We Pay. It’s that simple.
Health & Safety Manager